Understanding the evolving tech needs of Indian consumers in a digital age

In the coming years, we will see increasing integration of AI, the Internet of Things (IoT), Quantum Computing, and other new technologies into marketing approaches.

November 20, 2024 16:55 IST Follow Us Many of the services and features that consumers expect from their brand experiences today are based on data. (Image/Freepik)

– By Saurabh Arora

Few countries have digitalized as rapidly and to as great an extent as India over the past five years. The vision of ‘Digital India’ has been achieved on several important fronts and is gaining momentum on many others, aided by a strong government push; private sector participation; rising disposable incomes; widespread, affordable wireless connectivity; and enthusiastic public response. In fact, when it comes to smartphone usage and infotainment, it would be fair to say that we are s